2015 Annual Report

Annual Report 2015

A REVOLUTION
DRIVING
RESULTS

A Message to the Shareholders

2015 was another record-shattering year for the Un-carrier. We drove the revolution forward, delivered strong results and were America’s fastest growing wireless company. Again.

  • In 2015, T-Mobile grew to 63 million customers strong
  • 8.3 million total customers added in 2015 alone
  • 4.5 million branded postpaid customers added
  • 3.5 million branded postpaid PHONE customers — capturing ALL industry postpaid phone growth in 2015

A WINNING FORMULA

FOR TMUS STOCKHOLDERS

Unprecedented customer growth is translating to growth across the board in revenue, profits and cash flow.

TOTAL REVENUE UP

8.4%

YEAR OVER YEAR TO

$32.1 BILLION

SERVICE REVENUE UP

10.9%

YEAR OVER YEAR TO

$24.8 BILLION

ADJUSTED EBITDA UP

31%

YEAR OVER YEAR TO

$7.4 BILLION

  • Nearly $700 million in free cash flow in 2015
  • Stock price up 45% in 2015

FROM THE START, THE SECRET TO OUR SUCCESS

HAS BEEN NO SECRET AT ALL

WE LISTEN. Then we do the hard work to respond to the pain points of US wireless customers with radically simple, industry-rocking innovations.

305 MILLION AMERICANS

COVERED IN 2015

  • And our 4G LTE network is still the fastest in the nation — now for 2 years and counting (based on customer speed tests).
  • T-Mobile Wideband LTE is nationwide — with data speeds up to 150 Mbps.
  • We've been aggressively rolling out Extended Range LTE — which carries signals 2x farther and 4x deeper indoors than before.
  • T-Mobile continues to be a leader in Wi-Fi calling — allowing customers to get coverage well beyond any cellular network.
  • We've stepped up our network where it really counts — if you haven’t tried it in the last 6 months, you haven’t tried it at all.
  • We'll continue to focus on our network in 2016 — increasing the depth and breadth where it matters most.
T-Mobile Coverage Map

HIGHEST INDUSTRY SCORE

IN J.D. POWER HISTORY

Highest Ranked by J.D. Power in 3 of the last 4 Wireless Customer Care Studies
Study after study (after study) shows Un-carrier customers are simply more satisfied than carrier customers. Here are just a few…

  • For the third time in the last four J.D. Power Wireless Customer Care studies, T-Mobile came out on top—scoring the highest rating of any wireless carrier EVER.
  • T-Mobile's Net Promoter Score is now highest among national providers.
  • Our analysis of Nielsen Mobile Insights research shows we lead all the big carriers in overall customer satisfaction.
  • T-Mobile customers report the highest levels of customer service satisfaction among all national wireless providers.
  • And our customers are more likely to recommend T-Mobile to others than customers of any of the major carriers.

Un-carrier 9.0: Business Un-leashed™

After revolutionizing wireless for consumers, T-Mobile unleashed Un-carrier for Business. With Un-carrier 9.0, T-Mobile upended how US business buys wireless — with 100% transparent, flat-rate pricing, business family discounts and other Un-carrier benefits to businesses of all sizes.

Un-carrier X: Binge On™

With Un-carrier X, T-Mobile responded to Americans' surging demand for mobile entertainment by unleashing mobile video. With Binge On, customers can stream all the movies, sports and TV shows they want, without ever watching their data on partner services like HBO, Netflix, ESPN, YouTube — over 60 participating video providers.